Phase 1

The Project

What is the project?

Beneath the Great Orme in Llandudno lies Y Fach, a long-forgotten Victorian reservoir built from red brick arches with vaulting so grand it feels like an underground cathedral. For decades this vast hidden chamber has been locked away, its potential unseen. The Llandudno Vaults project seeks to transform this unusual space into a landmark immersive arts venue, where Welsh myths and creatures are brought vividly to life through storytelling, music, and interactive technology.

 

At its heart, the Vaults is about reimagining an extraordinary piece of local heritage as a stage for culture and imagination. Visitors will descend into an atmospheric world where water, echoing acoustics, and Victorian engineering merge with projection, sound, and performance. Here, audiences won’t simply be told stories — they will become part of them.

Our Mission

To create unforgettable visitor experiences inside the Great Orme’s hidden reservoir by combining Welsh myth, heritage, and cutting-edge interactive technology in ways that inspire, educate, and benefit the local community.

Our Vision

Our vision is for the Vaults to become an important North Wales landmark—an underground space where technology brings myths and history to life, deepening visitors’ connection to Wales and its culture.

How the idea began

The three directors of the Vaults — Andy White, James Hammond, and Tony Edwards — all met at Eirias High School, Colwyn Bay. Life carried them into very different fields, but their friendship endured. Andy trained in civil engineering and naval architecture and lectures in marine engineering. James grew up working at the Great Orme copper mines, run by his family, and built his own career working as an audio visual technician in London for fifteen years, before returning to North Wales. Tony became a local businessman and co-owner of Johnny Throws, an innovative axe-throwing and digital darts venue on Llandudno’s high street.

The spark came when Andy and James began to imagine Y Fach not just as an empty reservoir but as a storytelling arena. Over many evenings with Tony, they shared the idea of reopening the space to tell Welsh myths and legends with the help of artists and AV specialists. Tony — who admitted he’d never even heard of the Afanc or the Water Leaper — realised there must be countless others in the same position. Why should these incredible stories remain in the shadows? Like Y Fach itself, they deserved to be rediscovered.

Building a Creative Team

From that spark, the concept has grown into a collective endeavour. The Vaults is bringing together artists, musicians, and AV specialists to explore how technology can unlock folklore for new generations. One of the first collaborators is Rowynn Ellis, a Bangor-born illustrator and author whose acclaimed book Welsh Monsters & Mythical Beasts has captured imaginations worldwide. Rowynn brings both creative vision and cultural authenticity, ensuring that the Vaults’ creatures are not only visually spectacular but rooted in genuine storytelling.

 

The creative vision is bold: to develop responsive, interactive exhibits where legendary creatures can behave according to audience mood and participation. Imagine chanting in unison to calm an Afanc, testing your nerve as hell hounds pass through vaulted walls, or watching water erupt as a mythic beast thrashes in response to the crowd. These encounters will be powered by projection mapping, immersive sound, holographic techniques, and real-time interactivity — technologies used not for spectacle alone, but to breathe life into stories that belong to Wales.

Momentum and Vision

What began as a conversation among three old school friends has become a movement. The Vaults project is gathering pace, with plans that combine heritage interpretation, artistic collaboration, and cutting-edge immersive design. The aim is not only to create an unforgettable visitor attraction, but also to celebrate Wales’ cultural richness, inspire pride in its folklore, and provide new opportunities for artists, storytellers, and technologists.
Y Fach was once built to store water for the town of Llandudno. Soon, it will flow with something different: the imagination of visitors, the voices of myth, and the creativity of a community determined to give its stories the stage they deserve.